Brand strategy& identity.
A new restaurant built as a complete brand.
El Amigo is a Mexican-inspired restaurant and takeaway concept in Copenhagen, built around flavour, flexibility and a more inclusive approach to everyday dining. The project developed the brand from the ground up through strategy, visual identity, content production and communication, creating a system that could work across the restaurant, catering, social media and physical touchpoints.
Strategy, identity & execution.
The identity combines Mexican-inspired warmth with a contemporary Copenhagen takeaway format. Strong colour, bold typography, playful graphic elements and food-led content create a visual language that feels energetic, welcoming and easy to recognise across different touchpoints.
El Amigo in motion
Video content extends the brand beyond static graphics, bringing the restaurant, food and visual identity into a moving format for digital communication.
Menus, posters& communication.
The visual identity is carried into practical restaurant communication through menu design, posters and promotional graphics, keeping the same energetic and approachable expression across physical formats.
Food, space & atmosphere.
Photography gives the brand a more immediate sense of place, moving between the food itself and the environment it is served in. The images support the identity across digital content, website visuals and social media.
