Social mediaStrategy & execution.
Translating a design studio into a digital presence.
Supporting Hee Welling Studio with social media strategy and execution, the work translates the studio’s design philosophy into a clear and consistent digital presence. It spans content direction, copywriting and the ongoing development of a tone of voice shaped around longevity, simplicity and material responsibility.
Built for consistency.
The content system turns the studio’s ideas into a recognisable rhythm across social media, combining product stories, design details and short editorial messages with a consistent visual language. Each post can stand on its own, while the full feed still feels like one coherent studio voice.
Rely Chair – Hee Welling
Filmed during Three Days of Design, the piece lets Hee Welling explain the thinking behind the Rely Chair while supporting the interview with focused product and environmental footage.
Studio, product & context.
The photography supports the same visual direction across products, people and spaces, with attention to material, proportion and the details around the design.
Collaboration
Developed in collaboration with Silas Ilkjær. The work combines strategy, content planning and execution with a shared focus on keeping the studio’s presence consistent, considered and aligned with its identity.