Campaign film& visual assets.
Making invisible disabilities visible in sport.
The Sunflower lanyard is widely recognised in Denmark, but less visible in sport. Kadaver Agency’s campaign for Parasport Denmark aimed to close that gap by making invisible disabilities more visible in club environments and giving coaches and clubs simple, practical tools to act on.
Built for ten seconds.
The campaign film was made for large-format screens in major shopping centres nationwide. The 10-second cut had to work without sound, so the story relies on clear on-screen typography, immediate imagery and tight visual pacing in a high-footfall environment.
One message, multiple spaces.
Alongside the film, a unified set of posters and static assets was developed for partner organisations, training venues, offices and club spaces. The same imagery, hierarchy and Sunflower cues carry across formats so the campaign remains recognisable wherever it appears.
Adapted for different formats.
The campaign also extends into short-form vertical pieces aimed at different audiences and situations. Each version keeps the same visual language while adapting the pacing and message to the format.
A visual system across the campaign.
Stills, layouts and campaign graphics were developed as one connected system, making it possible to move between club communication, partner materials and digital placements without losing the core identity.
