BRAND STRATEGY & IDENTITY
BRIGHT CLUB
PROJECT: School Project
TYPE: Independent
CLIENT: Bright Club Startup
ROLE: Analyst, Strategist and Designer
This project involved creating a brand identity from scratch for Bright Club, a collaborative learning community. The design system aims to convey a sense of energy, intelligence, and community. The logo, inspired by a book, flower and light source together creating a crown, symbolizes growth and shared knowledge. A vibrant color palette, with bright yellow and black accents, complements the brand identity. The rebrand aims to strengthen Bright Club’s position in the market and attract a new generation of learners.
BÆR SUPERMARKET
PROJECT: School Project
TYPE: Independent
CLIENT: Sustainable Supermarket Startup
ROLE: Analyst, Strategist and Designer
This project involved rebranding BÆR, a supermarket that prioritizes sustainable practices. The design system aims to convey a sense of freshness, naturalness, and ethical responsibility. The logo, featuring a stylized berry, symbolizes the brand’s focus on fresh produce and natural products. A vibrant color palette, inspired by nature, creates a welcoming and inviting atmosphere. The rebrand aims to attract eco-conscious consumers and position BÆR as the leading sustainable supermarket in the market.
SAXO CYKLER
PROJECT: School Project
TYPE: Independent
CLIENT: Saxo Cykler Startup
ROLE: Analyst, Strategist and Designer
This project involved creating a brand identity from scratch for a Danish cycling brand. The design system emphasizes heritage with a modern, dynamic twist. The logo, inspired by the brand’s name and a cyclist’s helmet, is bold and memorable. A vibrant color palette, with gold and black accents, complements the brand identity. The rebrand aims to strengthen Saxo Cykler’s market position and attract a new generation of cycling enthusiasts.
FLOR
PROJECT: School Project
TYPE: Group Assignment
CLIENT: Kefir Water Startup
ROLE: Analyst, Strategist and Designer
This project involved creating a brand identity from scratch for FLOR, a water kefir brand. The design system aims to convey a sense of freshness, playfulness, and natural goodness. The logo, inspired by a stylized flower and kefir, symbolizes the brand’s connection to nature and healthy living. A vibrant color palette, with bright blue and purple accents, creates an energetic and youthful feel. The rebrand aims to attract health-conscious consumers and position FLOR as the leading brand in the water kefir market.
