Hee welling studio – social media strategy & execution
Project: Brand strategy & Identity for a new restaurant
Type: Contract
Client: Hee Welling Studios
Supporting Hee Welling Studios with social media strategy and execution, I help translate the studio’s design philosophy into a clear and consistent digital presence. The work spans content direction, copywriting, and ongoing development of a tone of voice that reflects values such as longevity, simplicity, and material responsibility. The focus has been on creating content that feels thoughtful, relevant, and true to the studio, while strengthening clarity and consistency across platforms.
Roles: Strategy, Content Direction, Copywriting, Tone of Voice, Social Media Execution
STRATEGY, IDENTITY & EXECUTION
In collaboration with my business partner for this project, Silas Ilkjær, the project began with a clear creative direction rooted in the studio’s values and visual language. From there, we developed a content framework covering brand messaging, post formats, and a structured publishing rhythm. The aim was to create a social presence that felt consistent, intentional, and aligned with the studio’s identity.
