#ViErHerCampaign identity.
Making positive presence visible online.
#ViErHer is a campaign promoting safe and respectful speech online. The project focuses on countering online hate by encouraging supportive and constructive engagement in digital spaces, using a visual language built around familiar social media interactions and collective action.
Changing the tone of the conversation
The film visualises how positive reactions can shift the tone of an online conversation. When hate appears first, supportive reactions begin to change the balance, showing how collective presence can make a visible difference.
Open, human & recognisable.
Hearts, speech bubbles and simple social symbols form the core of the identity. A warm contrasting palette and direct typography keep the system accessible, while the familiar interaction cues make the message easy to understand and engage with.
