#ViErher – building An identity
Project: Campaign identity & content
Type: Team project
Client: Nordic Safe Cities
As part of a team collaboration, I worked on developing the visual identity for Nordic Safe Cities’ project #ViErHer, a campaign promoting safe and respectful speech online, inspired by initiatives such as #IchBinHier. The project focuses on countering online hate by encouraging supportive and constructive engagement in digital spaces.
Alongside the shared work on the project identity, I was responsible for concepting and producing a campaign video. The video visualises how positive reactions can shift the tone of online conversations, showing people responding with love reactions on a Facebook post when hate appears first. Through this, the campaign highlights the power of collective support and presence online.
Roles: Visual Identity Development, Video Concept & Production, Content Creation, Team Collaboration
BUILT IDENTITY
The visual identity for #ViErHer is designed to feel open, human, and supportive. Inspired by familiar social media interactions, the identity uses hearts, speech bubbles, and simple symbols to visualise positive presence and collective action online. A warm yet contrasting colour palette creates clarity and approachability, while strong typography ensures the message remains direct and accessible.
Together, the elements form an identity that feels recognisable, inclusive, and easy to engage with, reinforcing the idea that even small actions can have meaningful impact in digital conversations.
